PLC“体验当道、数据为王”——新零售的真正践行者

【据乐嘟宠物圈等】创立于1973年的Pet Lovers Centre,东南亚市场当之无愧的零售业霸主,111家店铺横跨覆盖新加坡、马来西亚、泰国、越南、文莱和菲律宾。

2019年1月8日,首届中国宠业零售大会于青岛召开,PetLovers Centre CEO 伍伟大先生分享PLC 45年统战东南亚的故事。

伍伟大在演讲中回顾了PLC从传统零售商到新零售践行者的变革之路,从他的讲述中,我们可以发现PCL的新零售模式其核心和基础就是数据驱动,以数据的力量推动整个业务板块的发展。





Pet Lovers Centre (PLC) is a home-grown pet retail and service chain that was founded in 1973 as a family hobby business. The company only rapidly grew since the second generation of the Ng family took over in 1995. Since then, they have expanded to Malaysia and eventually to Asia. To date, it is the largest pet chain store within Singapore and Malaysia. All Pet Care Consultants (PCCs) are graduates of Animal Science. Fully certified by Hill’s (maker of Science Diet) as a Veterinary Nutritional Advocate. This coveted title (previously available only in the US and Canada), is awarded only to those who passed all three levels of Hill’s Program in Nutrition. In our commitment for quality service, the introduction of PCC is another milestone in our belief that pet owners should have proper know-how on nutrition, health issues and management of pets.
从2003年引入数据管理系统开始,PCL逐渐将所有数据的力量渗透到了整个业务流程中,从自动化的仓储物流,门店及线上商城的货品选择、流转和调配,到客户的精准营销及忠诚度维护,再到人力资源的管理和优化,尤其是数据在得到了AI技术的赋能之后,PLC的新零售模式在一定程度上已经能够完成自运营的状态。

伍伟大在演讲中强调:新零售的精髓就是体验,重点是打通线上的虚拟世界和线下的现实世界,而新零售让他对自己的业务有了真正掌控的能力,可以帮助他不断地去扩大扩大自己的业务。

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